PLG (Product Led Growth) is a recent SaaS trend where user acquisition, product usage & expansion, sales & marketing conversion, and customer retention are all driven by the core product experience. Put simply, you build a good product, make it really easy for users to start using it & discover new features, and lean on […]
Platform-as-a-Service: 11 tips for API focused Product Managers
My previous posts have focused on developer experiences and APIs. A big theme in companies positioning themselves as “platforms as a service” i.e. be a pluggable value generating component within a more broader solution. This post focuses on building APIs and calls out 11 useful tips for building API centric platform products. Platform driven products […]
Five Practical Product Management Lessons from ProductCamp Boston
ProductCamp Boston hosted its annual conference last weekend – this year’s event had more than 500 ‘Product People’, making it the largest ProductCamp in the world. For me, the most fascinating observation was how Product Managers across all kinds of organizations- enterprise or consumer oriented, small or large, and catering to very different customer segments […]