Product Led Growth

8 Principles to a successful Product Led Growth model

PLG (Product Led Growth) is a recent SaaS trend where user acquisition, product usage & expansion, sales & marketing conversion, and customer retention are all driven by the core product experience. Put simply, you build a good product, make it really easy for users to start using it & discover new features, and lean on […]

Platforms & Products

Platform-as-a-Service: 11 tips for API focused Product Managers

My previous posts have focused on developer experiences and APIs. A big theme in companies positioning themselves as “platforms as a service” i.e. be a pluggable value generating component within a more broader solution. This post focuses on building APIs and calls out 11 useful tips for building API centric platform products. Platform driven products […]

Platforms & Products

Plaid and Visa, PSD2, and the API-first Economy

My last post on Developer Experiences introduced APIs (Application Programming Interfaces) & use cases they enable. Often referred to as the plumbing beneath the modern application development infrastructure, APIs are everywhere. Visa’s controversial $5.3B Plaid acquisition effort and the PSD2 mandate enforced in Europe were just the latest high profile examples that spotlighted this. In […]

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