PLG (Product Led Growth) is a recent SaaS trend where user acquisition, product usage & expansion, sales & marketing conversion, and customer retention are all driven by the core product experience. Put simply, you build a good product, make it really easy for users to start using it & discover new features, and lean on […]
Platform-as-a-Service: 11 tips for API focused Product Managers
My previous posts have focused on developer experiences and APIs. A big theme in companies positioning themselves as “platforms as a service” i.e. be a pluggable value generating component within a more broader solution. This post focuses on building APIs and calls out 11 useful tips for building API centric platform products. Platform driven products […]
Plaid and Visa, PSD2, and the API-first Economy
My last post on Developer Experiences introduced APIs (Application Programming Interfaces) & use cases they enable. Often referred to as the plumbing beneath the modern application development infrastructure, APIs are everywhere. Visa’s controversial $5.3B Plaid acquisition effort and the PSD2 mandate enforced in Europe were just the latest high profile examples that spotlighted this. In […]
DX: The Developer Experience Initiative every B2B company needs to build on
The $7.5B Github acquisition by Microsoft last year placed lots of focus on the value of selling to developers in today’s technologically diverse ecosystem, and the investments companies are willing to make to cater to this community. This wasn’t a surprising move and follows many such moves – IBM spending $34B on RedHat, Twilio acquiring […]
Scaling your small business website? It might be time for a Content Delivery Network.
We are living in an online economy today. Business models that are solely reliant on online revenue, distribution, and awareness are entrenched in our system. This is an irreversible trend, and there is no going back. As online business owners look to expand their businesses and tackle the challenges related to scale and differentiation, one […]
Five Practical Product Management Lessons from ProductCamp Boston
ProductCamp Boston hosted its annual conference last weekend – this year’s event had more than 500 ‘Product People’, making it the largest ProductCamp in the world. For me, the most fascinating observation was how Product Managers across all kinds of organizations- enterprise or consumer oriented, small or large, and catering to very different customer segments […]
Behavioral Economics in Emerging Storage: Taking away the Pain of Paying
Imagine the following very regular situation- after a great Saturday night out at his favorite country bar, Jim decides to call it a night and head back home. He steps out and sees a line of yellow cabs waiting. He ignores them and pulls out the Uber app on your IPhone. The app informs him […]